One shoe to break that mold for Saucony with men was the Kinvara. To have a brand like Saucony with more than 50% of their business with women is really unique in the running shoe world. Men are after new technology in their running shoes and are more willing to take a risk on a new brand. To be more clear the brand is not going after men. Once that side of the business is established they turn concentration to women. The result of all this is a lagging men's business.īrands as they start out unless they are women's only brand will skew heavily towards the men's side of running. In fact for all those years they used one last for men and women. The most interesting thing is that Saucony didn't set out to address the woman's foot. In fact many brands have studied Saucony fit when they made attempts to create unique women's shoes for their own line. All the way back to the first Jazz the fit of Saucony running was really good for women. For over 2 decades Saucony has been one of the default women's running brands. Let's take a step back and talk a bit about Saucony.
SAUCONY TRIUMPH 10 VS 11 PRO
Saucony - The new Pro Grid Plus offers 20% more cushioningĪ Comparison between equal level Neutral shoesīrooks Glycerin - Asics Nimbus - Saucony Triumph ISO 12 - adidas Energy - Hoka Clifton Retailer: "Oh we are selling it really well, that upper fits like a sock"Ĭompetitor Magazine "Iso Fit Technology - A wrap system that creates near-custom fit with a soft inner sleeve and a floating cage that adapts to the precise shape and movement of the foot" Runner: "Have you seen the new Triumph? Saucony is going after Maximalism (Hoka), That shoe is beautiful"
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